# Lums was created to support individuals who approach their finances with intention, clarity, and long-term vision.

## The Team Behind Lums

Lums was built in Toronto by an international founding team with backgrounds across Europe and South America. Our team of engineers, product designers, and marketing experts brings strong expertise in AI, cloud infrastructure, and security. We are united by a long-term vision to build financial tools people can truly trust.

### Anthony

CEO & Co-Founder

Background in web development and senior sales account executive. Passionate about building products that solve real problems and connecting with users to understand their needs firsthand.

### Luisa

COO & Co-Founder

Engineering-minded product leader with 5 years of experience delivering digital strategy, building software, and scaling technology solutions. Leads operations and product execution while fostering alignment across teams.

### Marion

CMO & Co-Founder

Growth and marketing strategist with 5+ years of experience specialized in full-funnel optimization and strategic brand alignment. Drives Lums' go-to-market roadmap and high-impact revenue initiatives.

### Samuel

Technical Advisor & Board Member

Former Senior Software Engineer at Amazon. Expert in building scalable, secure systems and cloud infrastructure for high-trust applications. Leads the architecture, AI infrastructure, and security of the Lums platform.

## Our Commitment

Lums empowers individuals to understand, manage, and grow their finances with confidence. By turning complexity into clarity, we help users plan for the future, make informed decisions, and focus on what truly matters.

## Who We Build For

Lums is designed for individuals who are ready to take action on their finances and plan for the future using a reliable, intelligent tool. Our users value clarity, foresight, and control, and approach their financial decisions with intention.

## Our Story

As international young professionals from Colombia and France living in Toronto, we experienced firsthand the challenges of managing finances in a foreign country. Navigating different banking systems, understanding investment options, and making smart financial decisions—we realized there was a significant gap in personalized financial guidance that truly understands your unique situation.

Our personal experience reflects a much broader challenge: according to Northwestern Mutual's 2025 Planning & Progress Study, approximately 70% of Americans report that financial uncertainty has made them feel depressed or anxious—an 8 percentage point increase from 2023. This growing financial anxiety affects millions of people who struggle to make sense of their financial lives without proper guidance and tools.

The idea for Lums sparked during a casual conversation when we realized that while AI assistants could help with almost everything, none truly understood our personal financial data or could provide tailored advice based on our actual spending patterns, goals, and circumstances.

We envisioned a smart financial companion that would live in your pocket and provide instant, personalized insights whenever you needed them. Today, we're building that vision into reality—creating a tool that combines cutting-edge AI with deep financial understanding to help everyone achieve their financial goals with confidence.